Your voice.  Your choice.

Vote Nicole Beatty for Cobourg Council 2018.

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Meet Nicole

Born and raised in Cobourg, Nicole Beatty is an enterprising woman with an unsurpassed passion for her hometown.  She is campaigning on the values of transparent communication, cross-sector collaboration, financial stewardship and efficient governance.

Nicole graduated from Cobourg District Collegiate Institute West where she was recognized by her peers with Valedictorian honours.  She studied pop culture, media relations and history at the University of Ottawa where she graduated with a BA Honours in Communication and served as Executive Director of The Peer Help Centre, a student life service that provided academic tutoring, peer mentoring to high school students and an on-campus crisis phone line.

Following her post-secondary studies, Nicole moved to Toronto to pursue a career in nonprofit management and fund development.  She completed a Certificate in Fundraising Management from Ryerson University and worked for national and metropolitan charities including the Canadian Red Cross and Toronto General & Western Hospital Foundation.  With multi-million dollar fundraising experience under her wings, Nicole’s worldly curiosity inspired her to trade up over for down under, moving to Melbourne, Australia where she lived for nearly four years.  Whilst in Melbourne, Nicole become the youngest professional to obtain her Certified Fund Raising Executive (CFRE) accreditation in Australia.  She was hired by an international consulting firm, Global Philanthropic, where she was responsible for developing the Melbourne and New Zealand markets.  Through this work Nicole travelled across Australia, New Zealand and South East Asia consulting on various start-up charitable ventures and major nonprofit enterprises.

In 2013, Nicole’s three sisters, with whom she is close to, began growing their families and she finally understood what Tom Waits was singing about when he said, “I never saw my hometown until I stayed away too long.”

The same curiosity that took her around the world finally led her back to Cobourg where she was keen to explore her roots as an adult.  She was quick to get involved, starting two charitable organizations in Northumberland County (Local Food for Local Good and Sounds of the Next Generation), initiating the local 100 People Who Care movement, co-founding Cultivate: A Festival of Food and Drink, starting her own business, contracting with local organizations such as Northumberland Hills Hospital Foundation, Green Wood Coalition and Cornerstone Family Violence Prevention Centre, and volunteering with several community causes and campaigns at both the board and grassroots level.  In 2016, Cobourg Council appointed Nicole as Co-Chair of the Canada 150/Cobourg 2017 Celebrations Committee where she served a 18-month term alongside former Cobourg Mayor, Peter Delanty.   Nicole was recognized for her community service at the 2017 Cobourg Civic Awards with the Mayor’s Award of Distinction.

Nicole is a proud Auntie to eight (soon to be 9!) nieces and nephews.  Nicole is the CEO & Chief Community Builder of NicBea & Co. She’s an avid reader and writer, is determined to conquer the ukulele and enjoys riding her bicycle around town.

Nicole is excited to meet you!  She wants to learn what your passionate about in the community and what makes you proud to call Cobourg home.  Say hi to Nicole by sending her a note or by submitting questions here.



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Nicole will bring a fresh, next-gen, accomplished, strong and collaborative voice to Cobourg Council. Her vision for Cobourg is a community where everyone is welcome, where housing is affordable for all, where culture and heritage thrives, where the local economy and environment is strong and sustainable, and where youth, newcomers, families and seniors have access to meaningful opportunities, services and experiences.

Nicole’s campaign focuses on five core principles: social policy, economic development, culture and tourism, environmental sustainability and youth engagement. Each one is defined in detail below, outlining what Nicole believes is important for the preservation and progression of Cobourg – the place she and residents love to call home.

Social Policy

The social sustainability and vitality of Cobourg and its residents are of utmost importance to Nicole.  To ensure the well being of seniors and vulnerable citizens, Nicole believes it is important for Council to:

  • Initiate a framework and terms of reference for a Social Planning/Community Development Advisory Council to ensure issues such as affordable housing, homelessness, mental health, drug addiction and food security are included in Cobourg’s Strategic Plan
  • Identify and coordinate planning, partnerships, community outreach and direct service delivery that care for our aging population and most vulnerable citizens
  • Work collaboratively with Northumberland County Council to implement a Housing First strategy with a goal to achieve affordable housing for all
  • Explore forums, roundtables and other formats that increase new opportunities for public engagement between Council and the citizens it serves
  • Improve transportation so it is more affordable and accessible

Economic Development

In order for Cobourg to be a competitive and attractive place to invest in and to do business, Nicole believes it is important to:

  • Leverage economic development funding available through federal and provincial government programs and partnerships
  • Encourage business incubation, attraction and retention initiatives and incentives that promote vitalization in the downtown and waterfront districts while exploring opportunities to provide the same support to other industries, neighbourhoods, spaces and precincts across Town
  • Continue to explore and encourage opportunities that advance innovation in key sectors, including agriculture, technology, entrepreneurship, trades and homecare services for seniors
  • Prioritize the economic impact of local living wages to ensure job creation supports employment equality
  • Initiate skills and training programs and partnerships with post-secondary institutions and other expert employment providers to build capacity around labour force development and manufacturing recruitment that will enrich the local economy
  • Ensure tourism, the arts, and local culture are appreciated and developed in synch with other economic opportunities

Culture and Tourism

Cobourg provides a quaint, yet contemporary and livable environment for citizens, and is also popular as a picturesque retreat destination for visitors. Nicole believes it is important to:

  • Facilitate municipal destination and place of choice goals through a strong tourism industry that doesn’t disrupt local living or residents’ quality of life
  • Ensure diversity and accessibility are at the centre of all cultural and recreational opportunities and experiences
  • Advance a Cultural Master Plan that celebrates and promotes the town’s rich heritage and history, its population of artists, musicians and makers, and the development of vibrant creative and social spaces
  • Promote responsible and sustainable tourism that generates an economical return on investment
  • Maintain the dynamic nature and special characteristics of our beautiful waterfront without excessive exploitation, which includes protecting the west beach/harbour from marina expansion
  • Leverage Cobourg’s natural beauty and ensure local ecology is supported and enhanced

Environmental Sustainability

Stewarding and cultivating land and natural assets at the local level is important to Nicole. She believes that it is Council’s responsibility to:

  • Implement green strategies for municipal land use planning to steward our public spaces, maintain our trails, increase the number of community gardens and protect wetlands, meadows, forests and other natural wild ecosystems
  • Explore incentives that encourage and support green infrastructure and developments
  • Advance partnerships at the municipal and County levels that support reduced waste management, responsible recycling and active composting
  • Explore opportunities to utilize and leverage green technologies especially in waste management, planning and transportation
  • Promote active stewardship of our surrounding farm and conservation lands
  • Advocate for safe cycling and alternative transit trails in our community

Youth Engagement

Cobourg’s demographic is ever evolving. Nicole believes engaging the under-40 population is essential to shaping Cobourg’s future. As Councillor, it would be important for Nicole to:

  • Create a youth advisory council or encourage youth ambassador positions on Town committees as a way to engage youth and young professionals in municipal matters, including community, social, cultural and recreational development
  • Promote and invest in youth entrepreneurship and youth mentorship through enhanced economic partnerships in order to attract and retain the next generation of people that Cobourg will need to innovate and strengthen its local economy
  • Encourage safe and creative social spaces where youth can gather to connect, share, collaborate and play
  • Prioritize affordable housing for people in the 25-44 age group, whose demographic is on the decline in Northumberland due, in part, to a shortage of affordable housing

Vote for Nicole Beatty campaign sign or pamphlet available for download.  Click, print and share!

Election Sign

campaign brochure for website



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Community involvement, creative business, social innovation and a strong work ethic is at the heart of everything Nicole does.  She’s started movements, advocated for change and respected the legacies of her predecessors.

It feels good to live in Cobourg, which is why Nicole is proud to be running for the position of Councillor in the 2018 municipal election. She’s an ideaist, an innovative thinker, a collaborator, and a get-things-done implementer.  She believes that Cobourg is on the cusp of exciting change, which is why its important to her to play an active role in progressing towards its future while preserving its heritage.

Nicole is filled with ambition and believes Cobourg is a leader in Ontario’s rural renaissance with the investments the town has made to grow its agricultural and technology sectors.  She has a pulse on the recreational, cultural, waterfront and heritage initiatives currently in development.

Nicole’s particular expertise includes project management, revenue diversification, business planning for social enterprises, stakeholder engagement, grant writing, creating culinary tourism experiences and policy writing.

She’s proud of the roles she’s been entrusted with to date and will consider it an honour and a privilege to serve the people of Cobourg as Councillor.

View Nicole’s full credentials here.




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One of the thing’s Nicole is looking forward to the most throughout the 2018 municipal election is meeting people from Cobourg, learning about their ideas and having healthy conversations about the future of this remarkable town.

Nicole would love to hear from you!  Fill out the form below and she’ll be in touch as soon as she can.  Alternatively, feel free to call her at 289.251.3171 or send her a note at